BookSmarts of West Virgina

Morgantown  Area  Tax  Return  Service 
Changes  Name,  Expands  Capabilities. 

BookSmarts^TM  Tax & Accounting Services franchise goes beyond tax returns to offer small business and personal financial services.

Westover, West Virginia, October 15, 2008 – TaxTech®, a tax return preparation and bookkeeping service that has operated for the past eight years in the Westover area, has changed its name to BookSmarts™ Tax & Accounting Services (BookSmarts™). The BookSmarts™ franchise, with not only year-round bookkeeping and accounting services for small businesses, now offers a full menu of personal financial services as well.  The Westover location is one of five retail locations in West Virginia and southwest Pennsylvania.  According to Christy Orinick, who owns and operates the Westover operation, the conversion to the BookSmarts™ franchise was made to better meet the growing needs of our customers.

“Historically, our primary business has been tax return preparation. Tax returns will still be a large part of the business, but as a BookSmarts franchise we can offer individuals and small businesses affordable year-round financial services that they may not have had access to before.  In addition to preparing tax returns, we can help clients manage their money with advice on how to organize personal finances.  For small businesses, we can take care of just about every accounting need, from bookkeeping to payroll.  We can even set up your books on accounting software for a business and train employees on how to use it,” Orinick explained.

The BookSmarts franchise is built on a model that offers small business owners and individuals walk-in retail store access to front-line professionals who are backed by a leading CPA firm.  The company sees a gap in the market that it believes BookSmarts can fill with an affordable option to traditional accounting firms and other financial services companies.  BookSmarts believes the real potential lies in servicing small businesses that have outgrown the ability or desire to do their own books but do not need the services of an accountant.

To fill the needs of these small businesses and individuals, the BookSmarts menu of services includes tax return preparation, personal financial consultation, small business planning, incorporation services, bookkeeping, payroll processing, accounts payable and receivable, and more.  Each potential BookSmarts client is offered a free 30-minute initial consultation called SMARTime^™.  During this time, introductions are made, client needs are assessed, services are discussed, and a plan of action is agreed upon.  SMARTime™ provides a comfortable, no-strings-attached atmosphere for clients who have never used a professional company for bookkeeping and accounting services.

BookSmarts currently has four locations in the Pittsburgh area:  Pleasant Hills, Bridgeville and two in the North Hills which includes Cranberry Township. The Westover location marks the fifth store in the chain with a number of others planned for the tri-state area

“We are definitely growing. We are receiving not just regionally, but countrywide franchise inquiries.  With the low start-up fees for this type of offering, we expect to add several locations in the near future,” concluded Ron Sofranko, CEO and Director of Franchise Development.   

To find the BookSmarts location nearest you, plus more information on franchise opportunities available in your area, go to www.BookSmartsTax.com.

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